The other day I asked a few of the guys at my local gym why they keep coming back.
The responses were mixed, but a few frequent themes popped up:
- Convenience
- The crew they exercised with, and
- The ‘positive vibe’ of our gym
Yes, these are all valid points, and I wholeheartedly agree. But I still felt compelled to dig deeper to understand what drives real gym loyalty?
So I turned to our mates at Ezypay, whom I personally believe are one of the most reliable organisations in the fitness industry for in-depth research into Australian consumer behaviours. Their recent study of 11,000 Australian gym members reveals that gym loyalty boils down to precisely the same factor as real estate sales;
location, location, location!
Image via Ezypay.
Is Location the #1 reason you continue to stay loyal to your gym? Please leave your reply below, I’d love to hear your personal view.